Wednesday, March 10, 2010

Imax reached 15 new Theaters JV in South Korea

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Imax agreed to form a joint venture with a South Korean theater exhibitor to operate up to 15 new theaters in the country as the giant-screen movie operator seeks to expand its presence in Asia.

The agreement with CJ CGV Co Ltd was signed following the success of the exhibitor's five existing Imax locations in South Korea, where the current 3D release of the blockbuster movie "Avatar" has generated more than $6.5 million, Imax said.

"It is a big market opportunity out there (in Asia) for the success of Imax," Craig-Hallum Capital analyst Mark Argento told Reuters by phone.

In December, Imax, known for digitally remastering Hollywood blockbusters, said it was in talks with at least five film companies in China. [ID:nTOE5B6073]

Some of the big movies last year created lot of incremental demand for Imax's products and the international market offers natural growth opportunities, the analyst said.

"We expect to see more type of such deals going forward," Argento said.

The deal with CJ CGV will add 10 new joint venture locations in the major cities in South Korea, and has an option to increase that number to 15.

Brigantine Advisors analyst Steven Frankel said Imax may not follow a similar pattern to expand in China.

"I think in China there isn't sufficient infrastructure around in reporting of box office receipts to form joint ventures. So, they have been selling equipments in China," Frankel said.




3D BOOST

Imax, which will report its fourth-quarter earnings on Thursday, said it has been seeing increasing demand in South Korea, and the rollout of its new locations is expected to begin later this year.

"We expect the company could grow in excess of 30 percent in 2010, which is a combination of more theaters, larger installed base of Imax theaters and better performance, more and more revenue growth at box office per theater," analyst Argento said.

Imax said that separately, CJ CGV will upgrade four of its existing Imax film-based locations to the company's digital projection system.

Source:Reuters


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Imax 'Prince of Persia' May 28th International release

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Imax will release a supersized version of "Prince of Persia: The Sands of Time" from Jerry Bruckheimer Films on May 28, simultaneously with Disney's wide theatrical release internationally.

Toronto-based Imax said the film, directed by Mike Newell and starring Jake Gyllenhaal, will be digitally remastered for a limited release on its international network of theaters.

The release marks Imax's first Jerry Bruckheimer film, and follows its successful release of Disney's 3D film "Alice in Wonderland" last weekend.



Here's the trailer for the movie "Prince of Persia"



The film's limited international IMAX release will be digitally re-mastered into the image and sound quality of The IMAX Experience(R) with IMAX DMR(R) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

"Once again our expanded network of IMAX locations is enabling us to offer moviegoers around the world more compelling content ideally suited to The IMAX Experience," said IMAX CEO Richard L. Gelfond. "The success of our international theatre network is a key component of our growth, and we are delighted to secure this highly anticipated summer title for our international exhibitor partners."

"We're revved up that moviegoers throughout our international territories will have the opportunity to experience this epic adventure in IMAX theatres," added Greg Foster, Chairman and President, IMAX Filmed Entertainment. "Walt Disney Pictures is continuing to add blockbuster releases to our growing slate, and it's a particular treat with 'Prince of Persia' as it kicks off our relationship with hit maker Jerry Bruckheimer."

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New Tron Legacy Trailer Video

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Watch the new trailer of Tron Legacy here. The Tron Legacy trailer is available online today.

The Tron Legacy will release at the 3D theatres and IMAX 3D on December 17, 2010. Recently, Cindy Morgan's Tron Legacy trailer was referenced in theatres before Tim Burton's Alice in Wonderland.







Here's another trailer in HD quality



While the many moviegoers who saw Alice in Wonderland over the weekend got to see the Tron: Legacy trailer, a few hundred lucky fans saw the trailer early, at a special event held at IMAX theaters in five cities around the world.

In even rarer company were the select few who caught the trailer at the special event at L.A.'s The Bridge, where director Joseph Kosinski and Steven Lisberger, the co-writer and director of the original Tron, were on hand to conduct an impromptu Q&A about the 27-years-in-the-making sequel.


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Wednesday, March 3, 2010

Alice in Wonderland 3D: Imax Locations List and Tickets

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IMAX today announced that Alice in Wonderland, directed by Tim Burton and starring Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen and Mia Wasikowska as Alice, will open in 188 domestic IMAX(R)theatres simultaneously with the film's wide release on March 5, 2010. The film will also open in 53 IMAX theatres internationally this weekend, and ultimately will play in 82 international IMAX theatres for a total of 270 IMAX runs, which marks a new record. The special IMAX(R) 3D release has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-Mastering) technology.

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"Alice in Wonderland combines the imagination of Tim Burton's creative vision with incredibly outrageous characters and world-class actors, making it a fantastic fit for The IMAX Experience," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Disney has done a great job of making the IMAX release available to more IMAX theatres worldwide than ever before, giving more IMAX fans the opportunity to experience this very special movie event."

Alice In Wonderland: An IMAX 3D Experience is scheduled to play day-and-date at the following IMAX(R) Theatres beginning March 5.

UNITED STATES
Arizona
Glendale -- AMC Westgate 20 with IMAX
Mesa -- Dickinson Gateway 12 IMAX Theatre
Phoenix -- AMC Deer Valley 30 with IMAX
Phoenix -- AMC Desert Ridge 18 with IMAX
Tempe -- Harkins Arizona Mills IMAX
Arkansas
Little Rock -- Dickinson Chenal 9 IMAX Theatre
California
Alhambra -- Edwards Renaissance Stadium 14 & IMAX
Aliso Viejo -- Edwards Aliso Viejo Stadium 20 & IMAX
Arcadia -- AMC Santa Anita 16 & IMAX
Burbank -- AMC Burbank 30 & IMAX
Camarillo -- Edwards Camarillo Palace Stadium 12 & IMAX
Cathedral City -- Desert IMAX Theatre
Covina -- AMC Covina 30 with IMAX
Cupertino -- AMC Cupertino 16 & IMAX
Dublin -- Regal Hacienda Crossings Stadium 21 & IMAX
El Dorado Hills -- Regal Cinemas El Dorado Hills Stadium 14 & IMAX
Emeryville -- AMC Bay Street 16 & IMAX
Escondido -- Regal Escondido Stadium 16 & IMAX
Fairfield -- Edwards Fairfield Stadium 16 & IMAX
Fresno -- Fresno Stadium 21 & IMAX
Irvine -- Edwards Irvine Spectrum IMAX
Long Beach -- Edwards Long Beach 26 & IMAX
Los Angeles -- AMC Century City 15 & IMAX
Los Angeles -- IMAX Theatre at The Bridge: cinema de lux
Los Angeles -- AMC Universal CityWalk Stadium 19 with IMAX
National City -- AMC Plaza Bonita 14 & IMAX
Ontario -- Edwards Ontario Palace 22 & IMAX
Riverside - Tyler Galleria 16 with IMAX
Rowland Heights -- AMC Puente Hills 20 with IMAX
Sacramento -- Esquire IMAX
San Diego -- AMC Palm Promenade 24 & IMAX
San Diego -- Edwards Mira Mesa Stadium 18 & IMAX
San Jose -- AMC Eastridge Mall 15 & IMAX
Santa Clara -- AMC Mercado 20 & IMAX
Simi Valley -- Regal Civic Center Plaza 16 & IMAX
South Gate -- Edwards South Gate Stadium 20 & IMAX
Stockton -- Regal City Centre Stadium 16 & IMAX
Temecula -- Temecula Stadium15
Torrance -- AMC Del Amo 18 & IMAX
Woodland Hills -- AMC Promenade 16 & IMAX
Colorado
Colorado Springs -- Carefree Circle 16 & IMAX
Denver -- UA Colorado Center Stadium 8 & IMAX
Highlands Ranch -- AMC Highlands Ranch 24 & IMAX
Westminster -- AMC Orchard 12 & IMAX
Westminster -- AMC Westminster Promenade 24 & IMAX
Connecticut
Manchester -- Showcase Cinemas Buckland Hills IMAX
Florida
Altamonte Springs -- AMC Altamonte Mall 18 & IMAX
Aventura -- AMC Aventura 24 & IMAX
Fort Myers -- Regal Gulf Coast Town Center Stadium 16 & IMAX
Ft. Lauderdale -- AutoNation IMAX - MODS
Jacksonville -- AMC Regency 24 & IMAX
Oldsmar - Woodlands Square 20 with IMAX
Orange Park -- AMC Orange Park 24 & IMAX
Orlando - Loews Universal Cineplex 20 with IMAX
Orlando -- Regal Pointe Orlando Stadium 20 & IMAX
Orlando -- Regal Waterford Lakes Stadium 20 & IMAX
St. Petersburg -- Muvico Baywalk 19 & IMAX
South Miami -- AMC Sunset Place 24 & IMAX
Sunrise -- Regal Sawgrass Stadium 23 & IMAX
Tallahassee -- AMC Tallahassee Mall 20 with IMAX
Tampa -- AMC Veterans 24 & IMAX
West Palm Beach -- Muvico Parisian 20 & IMAX
Georgia
Augusta -- Regal Augusta Exchange Stadium 20 & IMAX
Buford -- Regal Mall Of Georgia Stadium 20 & IMAX
Kennesaw -- AMC Barrett Commons 24 & IMAX
Morrow -- AMC Southlake Pavilion 24 & IMAX
Hawaii
Honolulu -- Regal Dole Cannery 18 & IMAX
Idaho
Boise -- Edwards Boise Stadium 22 & IMAX
Illinois
Batavia -- Randall 15 IMAX
Chicago -- Navy Pier IMAX Theatre
Hodgkins -- Loews Quarry Cinemas 14 with IMAX
Lincolnshire -- Regal Lincolnshire Stadium 20 & IMAX
South Barrington -- AMC Barrington 30 with IMAX
Woodridge -- Cinemark 16 & IMAX
Indiana
Evansville - Showplace East 18 & IMAX
Indianapolis - Showplace 16 & IMAX
Noblesville - Hamilton 16 IMAX
Portage -- Portage 16 IMAX
Iowa
Council Bluffs -- Kerasotes Star Cinemas 16 & IMAX
Kansas
Olathe -- AMC Studio 30 & IMAX
Kentucky
Louisville -- Cinema de Lux 20: Stonybrook IMAX
Newport - Newport Levee 20 with IMAX
Louisiana
Harahan - Elmwood Palace 20 with IMAX

Maine
Saco -- Cinemagic & IMAX in Saco
Maryland
Baltimore -- AMC Loews White Marsh 16 & IMAX
Baltimore -- Maryland Science Center IMAX
Columbia -- AMC Columbia 14 & IMAX
Massachusetts
Danvers -- AMC Liberty Tree Mall 20 & IMAX
Methuen -- Loews Methuen 20 with IMAX
Natick -- Jordan's Furniture IMAX 3D Theatre
Reading -- Jordan's Furniture IMAX 3D Theatre
Michigan
Auburn Hills -- Star Great Lakes 25 with IMAX
Dearborn -- The Henry Ford IMAX
Grand Blanc -- NCG Trillium Cinema & IMAX
Grand Rapids -- Celebration! Grand Rapids North 17 & IMAX
Lansing -- Celebration! Lansing 19 & IMAX
Livonia -- Livonia 20
Sterling Heights -- AMC Forum 30 & IMAX
Ypsilanti -- Showcase Ann Arbor 20 IMAX
Minnesota
Apple Valley - Great Clips Imation IMAX
Edina -- AMC Southdale 16 with IMAX
Roseville -- AMC Rosedale 14 & IMAX
Missouri
Independence -- AMC Independence Commons 20 & IMAX
Kansas City -- AMC BarryWoods 24 & IMAX
St. Louis -- Wehrenberg Ronnies Cinemas 19 & IMAX
Nevada
Henderson -- Regal Sunset Station Stadium 13 & IMAX
Las Vegas -- Brenden Palms 13 & IMAX
Las Vegas -- Regal Red Rock Stadium 16 & IMAX
North Las Vegas -- Regal Aliante Stadium 16 & IMAX
New Hampshire
Hooksett -- Cinemagic & IMAX in Hooksett
New Jersey
Atlantic City -- IMAX Theatre at Tropicana
Cherry Hill -- AMC Loews Cherry Hill 24 with IMAX
Elizabeth -- AMC Jersey Gardens 20 with IMAX
Hamilton -- AMC Hamilton 24 with IMAX
New Brunswick -- Loews New Brunswick 18 with IMAX
Paramus -- AMC Garden State 16 with IMAX
Rockaway -- AMC Rockaway 16 with IMAX
New York
Albany -- Regal Crossgates Mall 18 & IMAX
Brooklyn -- Regal Sheepshead Bay 14 & IMAX
Deer Park - Deer Park Stadium 16 & IMAX
New Rochelle -- Regal New Roc City Stadium 18 & IMAX
New York City -- AMC Empire 25 with IMAX
New York City -- AMC Loews 34th Street 14 with IMAX
New York City -- AMC Loews Kips Bay 15 with IMAX
New York City -- AMC Loews Lincoln Square 13 with IMAX
Rochester -- Cinemark Tinseltown 16 & IMAX
Stony Brook -- AMC Stony Brook 17 with IMAX
West Nyack -- IMAX Theatre at Palisades Center
White Plains -- City Center 15 IMAX
Williamsville -- Regal Transit Center Stadium 18 & IMAX

North Carolina
Charlotte -- Regal Stonecrest At Piper Glen Stadium 22 & IMAX
Concord -- AMC Concord Mills 24 & IMAX
Raleigh -- Wachovia IMAX Theatre
Ohio
Columbus -- AMC Easton Town Center 30 & IMAX
Columbus -- AMC Lennox Town Center 24 with IMAX
Springdale -- Springdale 18: Cinema de Lux IMAX
Oklahoma
Oklahoma City -- AMC Quail Springs 24
Tulsa -- Cinemark 17 & IMAX
Oregon
Tigard -- Regal Bridgeport Village Stadium 18 & IMAX
Pennsylvania
Bensalem -- AMC Neshaminy 24 & IMAX
Harrisburg -- IMAX Theatre at The Whitaker Center for Science & the Arts
Homestead -- AMC Waterfront 22 & IMAX
King of Prussia -- UA King of Prussia Stadium 16 & IMAX
Reading -- RC Reading Movies 11 & IMAX
Tarentum -- Cinemark Pittsburgh Mills Mall 17 & IMAX
Rhode Island
Providence -- Providence Place Cinemas 16 & IMAX
South Carolina
Charleston -- Citadel Mall IMAX Stadium 16
Tennessee
Knoxville -- Regal Pinnacle Stadium 18 at Turkey Creek
Nashville -- Regal Opry Mills 20 & IMAX
Texas
Austin -- IMAX Theatre at Bob Bullock Texas State History Museum
Dallas -- Cinemark 17 & IMAX
Frisco -- AMC Stonebriar 24 with IMAX
Garland -- AMC Firewheel 18 & IMAX
Houston -- AMC Gulf Pointe 30 & IMAX
Houston -- Edwards Houston Marq*e 23 & IMAX
Mesquite -- AMC Mesquite 30 & IMAX
San Antonio -- IMAX 3D Theatre at San Antonio Rivercenter
San Antonio -- Santikos Palladium 18 IMAX Theatre
Sugar Land -- AMC First Colony 24 & IMAX
Tomball -- Santikos Silverado 19 IMAX
Utah
Sandy --- Jordan Commons 16 & IMAX
Virginia
Alexandria -- AMC Hoffman Center 22 & IMAX
Hampton -- AMC Hampton Towne Centre 24 with IMAX
Hampton -- VASC IMAX Theatre
McLean -- AMC Tysons Corner 16 with IMAX
Midlothian -- Regal Commonwealth 20 & IMAX
Virginia Beach -- AMC Lynnhaven 18 & IMAX
Woodbridge -- AMC Potomac Mills 18 & IMAX
Washington
Bellevue -- Lincoln Square Cinemas IMAX Theatre
Kent -- AMC Kent Station 14 with IMAX
Lacey -- Regal Martin Village Stadium 16 & IMAX
Seattle -- Boeing IMAX -- Pacific Science Center
Seattle -- Regal Thornton Place Stadium 14 & IMAX
Spokane -- AMC River Park Square 20 with IMAX
Tukwila -- AMC Southcenter 16 & IMAX
Wisconsin
Fitchburg -- Kerasotes Star 18 & IMAX
Wauwatosa -- Mayfair Mall 18 with IMAX

CANADA
Alberta
Calgary -- Cineplex Scotiabank Theatre Chinook IMAX Theatre
Edmonton -- Cineplex Scotiabank West Edmonton Mall IMAX Theatre
British Columbia
Langley -- Cineplex Colossus Langley IMAX Theatre
Richmond -- Cineplex SilverCity Riverport IMAX Theatre
Nova Scotia
Halifax -- Empire 17 & IMAX Theatre
Ontario
Gloucester -- Cineplex SilverCity Gloucester IMAX Theatre
Mississauga -- Cineplex Coliseum Mississauga IMAX Theatre
Toronto -- Cineplex Scotiabank Theatre Toronto & IMAX
Woodbridge -- Cineplex Colossus Woodbridge IMAX Theatre
Quebec
Montreal -- Cineplex Scotiabank Theatre Montreal IMAX Theatre
Quebec City -- Galeries de la Capitale IMAX

INTERNATIONAL
Argentina
Buenos Aires -- IMAX Showcase Norte^
Australia
Melbourne -- Highpoint Hoyts IMAX^
Melbourne -- Melbourne Museum IMAX^
Perth -- Carousel Hoyts IMAX^
Sydney -- Entertainment Quarter Hoyts IMAX^
Sydney --- LG IMAX Theatre Sydney^
Austria
Graz -- Cineplexx 8055 Graz^
Vienna -- Cineplexx Apollo Das Kino^
Brazil
Curitiba -- Palladium Shopping Center IMAX*
Sao Paolo -- Bourbon Shopping Center Espaco Unibanco Pompeia IMAX*
Bulgaria
Sofia -- Mtel IMAX
China
Beijing -- China National Film Museum
Beijing -- Shijingshan Wanda IMAX
Beijing -- SUC Beijing UME IMAX
Changchun -- Wanda Changchun IMAX Cinema
Changsha -- Wanda Changsha IMAX Cinema
Chongqing -- Chongqing Science and Technology Museum IMAX*
Dongguan -- Wanda Dongguan IMAX Cinema
Kunming -- Broadway IMAX Theatre
Shanghai -- Shanghai Peace IMAX
Suzhou -- Suzhou Science & Cultural Arts Center IMAX*
Tianjin -- China Film Cinema IMAX Theatre
Wuhan -- Studio City Wuhan IMAX
Wuxi -- Big World IMAX Cinema
Columbia
Bogota -- IMAX Theatre Plaza de las Americas
Costa Rica
San Jose -- Centro Comercial Avenida Escazu Cine IMAX
Czech Republic
Prague -- Oskar IMAX Palace Flora^
France
Paris -- Gaumont Disney Village IMAX*
Guatemala
Guatemala City -- Pradera Concepcion
Hong Kong
Kowloon -- UA MegaBox IMAX Theatre^
Hungary
Budapest -- Cinema City Arena IMAX Hungary^
India
Hyderabad -- Prasad IMAX Theatre*
Mumbai -- Big Cinemas IMAX Theatre*
Japan
Kanagawa -- 109 Cinemas Kawasaki*
Minoh -- 109 Cinemas Minoh*
Nagoya -- 109 Cinemas Nagoya*
Saitama -- 109 Cinemas Shobu*
Korea
Gwangju -- CGV Gwangju^
Seoul - CGV Wangsipni^
Seoul -- CGV Yongsan^
Kuwait
Safat -- Kuwait National Cinema Company Cinescape 360 IMAX^
Mexico
Cuernavaca -- Cinemex Diana IMAX
Guadalajara -- Cinepolis Galerias
Juarez -- Cinepolis Las Misiones Cd. Juarez IMAX Theatre
Mexico City -- Cinepolis Perisur IMAX Theatre
Mexico City -- Cinepolis Universidad IMAX Theatre
Mexico City -- Megapantalla IMAX, Papalote Museo Interactivo Infantil
Monterrey -- Galerias Valle Oriente
Toluca -- Cinepolis Galerias Metepec IMAX Theatre
Netherlands
Amsterdam -- Pathe Arena IMAX
Eindhoven -- Pathe Eindhoven IMAX*
Rotterdam -- Pathe Schouwburgplein IMAX
New Zealand
Auckland -- SKYCITY IMAX Queen Street^
Philippines
Manila -- SM City North Edsa Mall IMAX^
Poland
Katowice -- Orange IMAX Katowice
Krakow -- Orange IMAX Krakow
Lodz -- Orange IMAX Manufaktura
Poznan -- Poznan IMAX
Warsaw -- Orange IMAX Sabyda
Qatar
Doha -- Villagio Shopping Mall IMAX*
Romania
Bucharest -- Cinema City IMAX Bucharest
Russia
Moscow -- KinoStar City @ Mega Belaya Dacha^
Moscow -- Coca-Cola IMAX KinoStar De Lux Teply Stan^
Moscow -- Nescafe IMAX^
St. Petersburg -- Coca-Cola IMAX Kinostar City^
Ufa -- IMAX Iskra Theatre^
Spain
Barakaldo -- Yelmo Megapark IMAX*
Barcelona -- Port Vell IMAX*
Madrid -- Madrid IMAX*
Malaga -- Yelmo Plaza Mayor IMAX*
Oviedo -- Yelmo Los Prados IMAX*
Taiwan
Taipei -- Samsung IMAX Theatre Miramar Cinema*
Taipei -- Viewshow Cinemas Taipei Sun IMAX*
Thailand
Bangkok -- KrungSri IMAX Siam Paragon^
Ukraine
Kiev -- Utel IMAX Theatre*
United Kingdom
Birmingham -- Birmingham IMAX Millennium Point
Bradford -- National Media Museum IMAX Bradford
Cardiff -- Odeon Cardiff IMAX Cinema
Gateshead -- Odeon Metrocentre IMAX Cinema
Glasgow -- Glasgow Science Centre IMAX Cinema
Greenwich -- Odeon Greenwich IMAX Cinema
London -- BFI London IMAX Cinema
Manchester -- Manchester IMAX @ The Printworks
Wimbledon -- Odeon Wimbledon IMAX Cinema

^ denotes earlier launch
*denotes later launch




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Monday, February 22, 2010

Avatar Imax reach 200 million Worldwide Box Office

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IMAX Corporation and Twentieth Century Fox today announced that James Cameron's Avatar, recipient of Golden Globe(R) awards for Best Picture and Best Director as well as nine Academy Award(R) nominations, has crossed the $200 million mark at IMAX(R) theatres worldwide during the weekend from Friday, February 19, 2010 through Sunday, February 21. During its 10th weekend, the film grossed $4.3 million from 179 IMAX theatres domestically, representing approximately 27% of the film's total domestic three-day weekend gross of $16.2 million. Internationally, the IMAX release grossed $3.9 million from 84 IMAX theatres, bringing the weekend's global IMAX total to approximately $8.2 million and the film's overall IMAX global total to more than $200 million.




"This incredible milestone not only reflects the mass appeal of watching Avatar in IMAX, it also reflects the significant expansion of our global audience base," said IMAX CEO Richard L. Gelfond. "Avatar was a perfect fit for IMAX and the type of event title IMAX fans and exhibitors embrace. We look forward to growing our audience even more as we continue to expand the IMAX network and offer moviegoers more of Hollywood's biggest films."

The IMAX release has delivered particularly strong performances across the international IMAX theatre network. In the Asia-Pacific market, the IMAX network has generated approximately $43 million from 38 screens, with 20 IMAX screens in China, Hong Kong, Taiwan, South Korea, Japan and Australia, each surpassing the $1 million mark.

In the Europe, Middle East and Africa region, the IMAX release generated more than $32 million from 35 screens, many of which surpassed the $1 million mark. Some IMAX locations have more than doubled that milestone, including Moscow's Nescafe IMAX Theatre, which has reported approximately $3 million in gross box office receipts from its single IMAX screen, and the BFI IMAX in London, which reported more than $2.3 from its single IMAX screen.

"The combination of James Cameron's revolutionary film and the enhanced image and sound of The IMAX Experience(R) has clearly resonated with Avatar fans around the world," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We reached this milestone thanks to the strong word of mouth about the experience of watching Avatar in IMAX, and the hard work of all of those at Lightstorm, Twentieth Century Fox, IMAX and our global exhibition partners."

"Many exhibitors in domestic and international markets have pushed the boundaries of their operations to accommodate the high demand to experience this amazing movie in IMAX," added Phil Groves, IMAX's Senior Vice President, Film Distribution. "Many locations are still seeing strong business from extended show time schedules."

Avatar is directed and written by Academy Award Winner James Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver. Avatar has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R).

Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people. More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars(R) including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters.



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