Imax Role on The Evolution of Cinema

IMAX is one such advancement in films that has transformed the cinema-going experience to create much larger screens with higher resolution movies being projected onto them. Film shot for IMAX is shot on larger 65 mm film which is then run through the camera horizontally. This means that the IMAX film image is 69.6 mm wide and 48.5 mm tall, instead of the normal 48.5 mm wide and 22.1 mm tall.



The film is then run through the camera three times as quickly in order for it to be exposed at 24 frames per second.

Several films these days contain scenes that have been shot specifically for display on IMAX, such as the new Transformers sequel, Transformers Revenge of the Fallen, which features three scenes shot for IMAX.

The film is then run through the camera three times as quickly in order for it to be exposed at 24 frames per second.

Several films these days contain scenes that have been shot specifically for display on IMAX, such as the new Transformers sequel, Transformers Revenge of the Fallen, which features three scenes shot for IMAX.


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Transformers: Revenge of the Fallen Hot Ticket Sales

The following is the statement released by MovieTickets.com:

As of today, U.S. ticket sales at MovieTickets.com for “Transformers: Revenge of the Fallen” are outpacing ticket sales for “Transformers” by almost 3-to-1 at the same point in the sales cycle – eight days prior to each film’s release.

Interestingly, IMAX ticket sales at MovieTickets.com for “Transformers 2” account for close to half of all ticket sales for the film.


The film, a sequel to the "Transformers" movie that grossed $319 million at the U.S. box office in 2007, opens next week in theaters and also on the 50-foot IMAX screen at the Air & Space Center in Downtown Hampton.

"Transformers: Revenge of the Fallen" is scheduled to open on Wednesday in cinemas as well as on IMAX.
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Star Trek breaking Imax record

IMAX announces that Trek made $9.6 million worldwide in IMAX over opening weekend. Trek grossed $8.5 million from 138 IMAX theatres domestically, a per screen average of approximately $62,000 for the weekend, marking the highest grossing Friday, Saturday and Sunday ever for an IMAX opening.

IMAX’s domestic opening contributed 11% of the hit film’s overall domestic box office gross of $79.2 million on less than 2% of the screens. The IMAX release also broke records internationally, generating more than $1.1 million from 25 IMAX screens, for a per screen average of $44,000.




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Star Trek Opening in IMAX Nationwide Today!

Paramount Star Trek predicted to earn opening box office weekend of $70-75 Million.

The greatest adventure of all time begins with “Star Trek,” the incredible story of a young crew’s maiden voyage onboard the most advanced starship ever created: the U.S.S. Enterprise. On a journey filled with action, comedy and cosmic peril, the new recruits must find a way to stop an evil being whose mission of vengeance threatens all of mankind. Use the Fandango Coupon 2 for 1 to save your money on ticket!






Review by Craveonline
From Star Fleet Academy, to the alien landscapes, to the beautiful effects, each was greatly enhanced by the IMAX experience which gave an overbearing presence to the already behemoth renegade Romulan ship Narada and its captain Nero (the film’s antagonist portrayed by Eric Bana). The scale for everything seems so grand when watched in this format, from the Federation ship yard to the space dog fights. Although the effects were breathe taking the close combat felt confined and Closter phobic, luckily there is very of these scenes.

Fandango’s ticket sales were for Star Trek! The movie has already sold out hundreds of opening weekend show times across the country, including show times in New York, Los Angeles, Chicago, Washington, D.C., and much more.

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Imax Sees Profitable 2009 After 1Q earning

IMAX Corp. today reported total revenues of $33.7 million for the first quarter ended March 31, 2009, a 43% increase compared to total revenues of $23.5 million for the first quarter of 2008. Operating income increased to $2.0 million, a $7.6 million increase compared to last year's operating loss of $5.6 million. The Company's first quarter net loss per diluted share of $0.06 compares favorably to the net loss per diluted share of $0.25 for the first quarter of fiscal 2008.




IMAX CEO Richard L. Gelfond stated, "We have often said that our introduction of digital and our joint revenue sharing initiative would yield improved financial results and we believe the first quarter reflects early progress towards this goal. Our highest level of sales-type lease system installs in over two years, the continued rapid growth of our joint revenue sharing theater network and our focus on cost containment were the primary drivers of our improved performance. We are particularly encouraged by our performance given that the first full-length new IMAX DMR release did not occur until Warner Bros.' WATCHMEN opened in March, the last month of the quarter. Given the early success of our digital roll-out, our strong line-up of film product and our focus on cost containment, we continue to believe that we should achieve strong revenue growth and return to profitability in 2009."

IMAX systems revenue increased over 100% to $16.5 million versus $8.2 million in the prior year period. The Company installed and recognized revenue on nine theatre systems that qualified as either sales or sales-type leases in the first quarter of 2009 (including three digital upgrades), compared to four in 2008. Revenue from joint revenue sharing arrangements increased nearly six-fold to $1.9 million, compared to $0.3 million last year. The company installed 22 new systems under joint revenue sharing arrangements (including five digital upgrades of theatres under joint revenue sharing arrangements) in the first quarter of 2009, compared to zero in the year ago period.

For the first quarter of 2009, film revenue increased 6% to $7.8 million, compared to $7.4 million in the first quarter of 2008. This included production and IMAX DMR revenues of $3.7 million compared to $2.9 million a year ago.

Gelfond continued, "On the film side, WATCHMEN: THE IMAX EXPERIENCE delivered a domestic per screen average of approximately $92,000 and MONSTERS VS. ALIENS: AN IMAX 3D EXPERIENCE has grossed an average of $126,000 per screen in IMAX theatres to date, outpacing both the 2D and other 3D versions of the film on a per screen basis. We are very encouraged that, in these challenging economic times, consumers are continuing to embrace The IMAX Experience."

Looking ahead to the remainder of the 2009 film slate, STAR TREK: THE IMAX EXPERIENCE (Paramount Pictures), will be released to 167 IMAX theaters today at 7:00 PM for a two-week limited engagement, followed by NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN: THE IMAX EXPERIENCE (Twentieth Century Fox, May 22, 2009); TRANSFORMERS: REVENGE OF THE FALLEN: THE IMAX EXPERIENCE (Paramount Pictures, June 2009); HARRY POTTER AND THE HALF-BLOOD PRINCE: AN IMAX 3D EXPERIENCE (WB, July 2009); DISNEY'S A CHRISTMAS CAROL: AN IMAX 3D EXPERIENCE (Walt Disney Pictures and ImageMovers Digital, November 2009); and JAMES CAMERON'S AVATAR: AN IMAX 3D EXPERIENCE (Twentieth Century Fox, December 2009). The company believes it will also have an additional DMR title in the fall.


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