Friday, February 6, 2009

The Jonas Brothers: The 3D Concert Experience


Walt Disney Studios Motion Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that the highly anticipated The Jonas Brothers: The 3D Concert Experience, directed by Bruce Hendricks (Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour), will be released for a one week engagement in select IMAX(R) 3D theatres, simultaneously with the film's wide release in 3D on February 27, 2009. The IMAX(R) 3D release will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-Mastering) technology.



Commenting on the announcement, Mark Zoradi, president, Walt Disney Studios Motion Pictures Group, said, "Seeing the Disney Digital 3D(TM) Jonas Bros film in IMAX 3D is the ultimate way to experience the excitement and exhilaration of the group's sensational 'Burning Up Tour.' The Disney Digital 3D(TM) experience gives moviegoers a whole new appreciation for the music, performances, and personalities of the incredibly popular Jonas Brothers. This special limited engagement IMAX 3D presentation combines the company's world-famous surround sound with impressive imagery to supercharge the concert experience, and take it to a whole new level of entertainment."

"Our ability to add this exciting limited engagement to our 2009 lineup was made possible thanks to the successful rollout of our IMAX digital projection system, which gives IMAX, exhibitors and studios increased program flexibility," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We're very happy to be expanding our relationship with Disney and we look forward to bringing together our two great brands to deliver a very special and immersive movie experience for Jonas Brothers fans."

"We're delighted to be a part of Disney's next big 3D film event and this special one-week run is a great way to jump-start the five-picture deal our companies announced last year," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "With IMAX's amazing digital sound and crystal-clear images, The IMAX 3D Experience(R) will transport moviegoers and fans on to the stage with the Jonas Brothers and into their high energy performance."

This high-energy Walt Disney Pictures rockumentary 3D feature film event from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour"), blends excerpts from the Brothers' red-hot "Burning Up" concert tour, including guest performances from Demi Lovato and Taylor Swift. The film also includes exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song ("Love Is On Its Way"), swarming fans and a lot of JB-style humor-giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.


SOURCE IMAX Corporation

 

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