The sixth installment of the blockbuster "Harry Potter" franchise will now open day-and-date domestically and in the major international markets on July 17, 2009. The announcement was made by Alan Horn, President and Chief Operating Officer, Warner Bros.

In making the announcement, Mr. Horn stated, "Our reasons for shifting 'Half-Blood Prince' to summer are twofold: we know the summer season is an ideal window for a family tent pole release, as proven by the success of our last 'Harry Potter' film, which is the second-highest grossing film in the franchise, behind only the first installment. Additionally, like every other studio, we are still feeling the repercussions of the writers' strike, which impacted the readiness of scripts for other films—changing the competitive landscape for 2009 and offering new windows of opportunity that we wanted to take advantage of. We agreed the best strategy was to move 'Half-Blood Prince' to July, where it perfectly fills the gap for a major tent pole release for mid-summer."

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