Discovery, Sony, and Imax will Launches 3D Tv Channel

Discovery, Sony, and Imax gave a major boost on Tuesday to the new drive to popularize the forthcoming generation of 3D television sets. They signed a letter of intent to forge a joint venture and create the USA's first full-time cable channel that will exclusively offer 3D programming. It could launch by the end of the year.

The channel initially will feature lots of shows about science and nature, much of it from Discovery's and Imax's libraries. But the partners plan to license TV rights to general entertainment 3D movies, music videos, and game-related content.

"We'll be shooting some of our new (shows) in 3D and upconverting some of our existing content" from conventional 2D to 3D, Discovery CEO David Zaslav says. "And Sony's movie group, TV group, and music group are all beginning to develop content in 3D."